Richard RamDigital Consultant

/stack · Last updated October 2026

The Tools I Use, and How I Use Them.

I work primarily with B2B businesses, and I’m tool-agnostic: the right choice depends on the business. These are the tools I use across research, search, measurement, advertising and lead generation. Some I use daily, others when a client’s stack calls for them.

01

AI

  • Claude · Anthropic

    Research, analysis, drafting and building, including this website. Connected to my other tools so it can work with live client data.

  • Ryze

    AI connected to the ad platforms, for analysing and optimising campaigns across Google, Microsoft and LinkedIn Ads.

02

Search & SEO

  • Ahrefs

    Keyword research, backlink analysis, site audits and competitor benchmarking.

  • Google Search Console

    Indexing, search performance and technical health, straight from Google.

  • Rank Math

    On-page SEO and schema markup for WordPress sites.

  • OpenSEO

    Open-source keyword research, rank tracking and site audits that plug straight into AI workflows.

03

Analytics & Measurement

  • Google Analytics 4

    Traffic, behaviour and conversion measurement.

  • Google Tag Manager

    Tracking and tag deployment without waiting on a code release.

  • Looker Studio

    Client dashboards and scorecards that pull everything into one view.

  • Claude Custom Reports

    Bespoke client reports that pull live data from connected tools and explain what it means, not just what the numbers are.

04

Advertising

  • Google Ads

    Paid search campaign management and optimisation for clients.

  • Microsoft Ads

    Search campaigns on Bing, often a lower-cost source of B2B leads.

  • LinkedIn Ads

    Reaching B2B decision-makers by job title, industry and company.

  • Thomasnet

    Industrial sourcing platform advertising, putting manufacturers and suppliers in front of B2B buyers worldwide.

05

CRM & Lead Generation

  • HubSpot

    CRM, forms and marketing automation for selected clients.

  • Apollo

    B2B prospecting, contact data and lead identification.

  • Leadfeeder

    Identifying which companies visit a website, turning anonymous traffic into sales leads.

  • Pipedrive

    Sales-focused CRM for tracking deals and keeping the pipeline moving.

06

Content & Websites

  • LinkedIn

    Publishing content and building thought leadership for B2B brands and their people.

  • WordPress

    Building and managing client websites.

  • Astro

    Fast, modern framework for content-led websites, including this one.

How this site was built

No Page Builder. No Monthly CMS Fee.

This site was designed and built with Claude, using Astro, a fast, modern framework for content sites, and is hosted on Cloudflare. Changes are made in plain language, reviewed, and published in minutes.

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